ANYWHERE ELSE EVENTS

"NEW MUSIC, ANYTIME, ANYWHERE"

GOAL

Music events company "Anywhere Else" had an aim to increase the exposure of their latest London show to a new demographic and target new listeners

OUTCOME

We developed an OOH strategy that looked at placing the events company in undiscovered areas that yet still index a high percentage of techno music audiences. We incorporated QR codes into the creative to measure ROI in ticket sales. The campaign measured as a success with an increase in social media responses to the event and heightened ticket sales across this activation period