ARTBAT

"WELCOME TO UPPERGROUND STATION"

GOAL

Ukranian DJ group ARTBAT had an aim to let London know that they are playing at famous techno hub Drumsheds amongst other influential DJ's.

OUTCOME

We developed a visually creative OOH campaign that showcased the brands TFL influenced creative outside key stations. We decided to choose locations that indexed amongst an 18-34 year old trendy audience who love to explore music. The 2 campaigns ran in Notting Hill and Brick Lane where we positioned the brand as a key event in that area. We utilised the advantages of full motion by showcasing the original "ARTBAT" video getting the city prepared for what's to come.