NAVINDER NANGLA

"Using Billboards as his blank canvas"

GOAL

UK based artist Navinder Nangla wanted to showcase his art in an impactful and creative way with an aim to let the people of London know that his dyslexia does not define who he is

OUTCOME

We created an impactful and inspiring outdoor presence that emphasised the voice of Navinders Dyslexia and created major hype around fashion week. We focused on the younger audience demographic and used data to dictate where we place the OOH campaign. By focusing on larger roadside formats mixed with smaller six sheets, we built a strong community of following for Navinder and got his art more widely recognised amongst the streets of Brick Lane.

We didn't stop there, we wanted to create a positive spill-over effect onto social media. We thought of a "best-dressed" competition where we encouraged Navinder's followers to show up fly next to the billboard with their best outfit, creating social media hype and coverage by major magazine CULTED.